The target audience for FF14, though, is really the people who've stuck with FF11, and any other Final Fantasy fans who've never partaken of grind. But a lot of people have joined the MMO market, so it does have a lot of potential.' All the other titles are appearing but disappearing at the same time. 'The only MMO with an increase in subscribers is World of Warcraft. 'Although the marketplace appears to be crowded, FF11s player numbers haven't really changed in eight years,' explains Hiromichi Tanaka, Square Enix's Senior Vice President of Software Development and Corporate Executive of Online Business Management (a man whose job title brings joy to the heart of a freelance journalist writing to a word count). While other MMOs have thundered into gaming loud and proud before watching their player numbers plummet, 2002's (well, 2004's on PC) Final Fantasy XI has retained a constant audience. You think you are kidding Mister Arthas? No-one thinks that the Final Fantasy franchise is on the run, but if it was, it certainly wouldn't introduce a silly Warcraft 'jump' button. Square Enix, developers of the almighty Final Fantasy series, are the British arrows in Dad's Army, delivering punchy jabs across the sea in righteous indignation as Blizzard's arrows swirl menacingly through China. Sure, Blizzard's systems are inherited from earlier games, but WOW's universal spread and popularity is still the tie that binds MMO development together. The Old Republic will have its differences in content, but it'll still be WOW 'm space boots. The assumption is that everyone with a latent interest in looting, crafting or exchanging suggestive emotes now understands how WOW works, and so its keymaps, controls and occasional idiosyncrasies have spread through the realm of the massively multiplayer like chicken pox through a nursery. Every New Mmo seems to be laced with the DNA of World of Warcraft.

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